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Apple's iPad is the best tablet overall

Written By Real Kevin Jay on Monday, April 29, 2013 | 11:03 AM


Apple’s (NASDAQ:AAPL) iPad is on a roll as it tops J.D. Power and Associates’ study of consumer satisfaction in the tablet market – again. For the second year in a row, Apple’s iPad was ranked the number one tablet for overall customer satisfaction by this prestigious marketing information services company.
According to J.D. Power’s website, the marketing information company measured consumer satisfaction with five ranking categories, which are listed in order of decreasing importance: Performance (26 percent); Ease of Operation (22 percent); Styling & Design (19 percent); Features (17 percent); and Cost (16 percent). On a 1,000 point scale of satisfaction, Apple was given a score of 836 points. Amazon (NASDAQ:AMZN), the manufacturer of the Kindle Fire tablet, was close behind with a score of 829. Samsung (SSNLF.PK) came in third with an overall owner satisfaction score of 822.
However, according to J.D. Power’s “Circle ratings for Consumers,” Apple received a score of 5. A score of 5 denotes a rating of “Among the best.” Apple was the only tablet manufacturer to receive a 5. The highest score among the runner-ups was a score of 3; which was shared by Amazon, Samsung, and Asus. Taiwanese manufacturer Acer received a lowly consumer circle rating of 2.
The study also examined consumers’ tablet usage behavior and discovered some interesting trends. Fifty-one percent of tablet owners shared their device with at least one other person, and 46 percent of tablet owners shared their devices with their children. Interestingly, satisfaction levels trended higher among people who shared their devices. Tablet users who did not share their devices averaged a satisfaction score of 824, while those who shared their tablets with one or more people averaged a satisfaction score of 852.

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