This google alphabet makes it more interesting as new big leap to Google's company. Alphabet Inc. will replace Google Inc. Wow!
According to blog post, Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.
Alphabet CEO and Google co-founder Larry Page explained that Google as we know it will be a bit slimmed down, and that other projects that fall "far afield" from Google's information-organizing products—Android, YouTube, Gmail, etc.—will become their own companies. (forbes)